OTT Services and the Rise of Free Streaming

Nowadays, OTT platforms are gaining huge popularity among people.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are well-known examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

OTT’s popularity comes from several factors.

First, users can access many genres in one place, giving them more options.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Watching on phones or tablets anytime is a major benefit.

Recently, increasing subscription prices have caused 부담 for many users.

Because of this, interest in free streaming services is growing.

Advertising-based services provide content at no charge.

It is appealing to people sensitive to expenses.

FAST platforms are emerging as a new type of free streaming model.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The here main benefit of free platforms is zero subscription fees.

It allows access to many contents, increasing selection options.

On the downside, ads interrupt viewing experiences.

In addition, the quality can be inferior to premium platforms.

Both markets will likely keep developing over time.

Advertising-supported services will likely attract more viewers.

Cost-free entertainment remains attractive to users.

I believe harmony between paid and free services is essential.

Using both strengths together gives consumers more satisfaction.

The future of streaming services is exciting to watch.

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